With over 13 years of hands-on experience in digital analytics, I've helped 100+ businesses transform their data into actionable insights. My passion lies in making complex tracking simple and ensuring your marketing decisions are backed by accurate data.
13+
Years Experience
60+
Happy Clients
100+
Projects Completed
Certified
Specialized skills honed over years of working with businesses of all sizes
Expert setup, migration from Universal Analytics, custom event tracking, and advanced reporting configurations.
Container setup, tag implementation, trigger configuration, and data layer architecture for seamless tracking.
First-party data collection, improved data accuracy, and privacy-compliant tracking solutions.
Facebook, Google Ads, LinkedIn, TikTok, and other advertising platform integrations and conversion tracking.
GDPR, CCPA, and consent management implementation to keep your tracking compliant with regulations.
Audit and streamline your existing measurement pipeline. I'll organize your AdTech stack, eliminate redundancies, and ensure clean data flow across all platforms.
I bring a unique combination of technical expertise and business understanding
You work directly with me, not a junior team member. Every project gets my full expertise and attention to detail.
I explain complex technical concepts in plain language. You'll always understand what's happening with your data.
Most projects are completed within 1-2 weeks. I respect your time and deliver results quickly without sacrificing quality.
I don't disappear after the project ends. Questions come up, and I'm here to help you navigate your analytics long-term.
Years of hands-on experience at advertising agencies, managing analytics for multiple clients and understanding diverse business needs.
Proven track record working with major brands and enterprise-level companies, delivering scalable analytics solutions that meet high standards.
Deep experience across e-commerce, pharmaceutical, and financial industries—each with unique tracking requirements and compliance needs.
As a former Head of Marketing, I understand what decision-makers actually need from their data. I build analytics that drive real business outcomes, not just technical checkboxes.