I've spent 14 years in digital advertising — across agencies, in-house teams, and direct client work — and somewhere along the way, measurement became the thing I kept coming back to.
Not because it was assigned to me. Because it was the part most likely to be wrong.
I've worked across paid media, ad operations, and marketing strategy for clients ranging from regional healthcare systems and national retailers to venture-backed startups and global platforms. At Harmelin Media, I cut tagging completion time from weeks to days and built GTM and GA audit services that became a direct revenue line for the agency. At RightPercent / RightSideUp, I set up and repaired tracking infrastructure for over 60 clients — diagnosing broken measurement setups, improving data quality, reducing cost-per-acquisition. My client list has included Reddit, Uber, DoorDash, Brightwheel, Retool, and Consensys. Most recently, I held an ad operations role at Known, ranked the number one independent agency by AdAge, where I managed tracking and measurement across programmatic, social, and paid search for clients including Moderna, Rockefeller Center, and MSK.
Today I run Measurement AI, an independent AdTech consultancy based in Philadelphia. The work is hands-on: pixel audits, tag implementations, server-side tracking, conversion signal configuration — the infrastructure that determines whether your data can actually be trusted. I work directly with both marketing and engineering stakeholders, and I'm equally comfortable in a strategy conversation and a GTM container.
If your measurement setup needs a second set of eyes or you are starting from scratch, I'm easy to reach.
14+
Years Experience
60+
Happy Clients
100+
Projects Completed
Certified
Specialized skills honed over years of working with businesses of all sizes
Expert setup, migration from Universal Analytics, custom event tracking, and advanced reporting configurations.
Container setup, tag implementation, trigger configuration, and data layer architecture for seamless tracking.
First-party data collection, improved data accuracy, and privacy-compliant tracking solutions.
Facebook, Google Ads, LinkedIn, TikTok, and other advertising platform integrations and conversion tracking.
GDPR, CCPA, and consent management implementation to keep your tracking compliant with regulations.
Audit and streamline your existing measurement pipeline. I'll organize your AdTech stack, eliminate redundancies, and ensure clean data flow across all platforms.
I bring a unique combination of technical expertise and business understanding
You work directly with me, not a junior team member. Every project gets my full expertise and attention to detail.
I explain complex technical concepts in plain language. You'll always understand what's happening with your data.
Most projects are completed within 1-2 weeks. I respect your time and deliver results quickly without sacrificing quality.
I don't disappear after the project ends. Questions come up, and I'm here to help you navigate your analytics long-term.
Years of hands-on experience at advertising agencies, managing analytics for multiple clients and understanding diverse business needs.
Proven track record working with major brands and enterprise-level companies, delivering scalable analytics solutions that meet high standards.
Deep experience across e-commerce, pharmaceutical, and financial industries—each with unique tracking requirements and compliance needs.
As a former Head of Marketing, I understand what decision-makers actually need from their data. I build analytics that drive real business outcomes, not just technical checkboxes.