A Proven Approach to Measurement Excellence
I follow a systematic, thorough approach to ensure your analytics implementation is accurate, scalable, and aligned with your business goals. Here's how we'll work together:
We start with a comprehensive discovery call to understand your business model, marketing goals, and current analytics setup. I'll assess your tracking needs, discuss key performance indicators, and identify any existing pain points or data gaps.
I conduct a thorough audit of your existing analytics infrastructure—reviewing GA4 properties, GTM containers, advertising pixels, and data layers. Everything is documented in a detailed audit report with prioritized recommendations.
Based on the audit findings and your business goals, I develop a comprehensive implementation strategy. This includes creating a custom measurement plan, defining event taxonomy, and outlining the technical architecture with a detailed project timeline.
With the strategy approved, I configure GA4 properties, set up GTM containers, build custom data layers, and deploy advertising pixels across all platforms. All work follows best practices for performance, privacy compliance (GDPR/CCPA), and scalability.
Before anything goes live, I rigorously test every tag, event, and conversion using GTM Preview mode, GA4 DebugView, and real-world testing scenarios. I verify accurate data flow and resolve any issues before launch.
Once live, I provide comprehensive documentation covering your entire analytics setup—GTM container guides, GA4 configuration details, and troubleshooting procedures. Training sessions ensure your team can use and maintain the system.
After launch, I monitor the implementation closely for the first few weeks to catch any edge cases. I provide ongoing optimization recommendations based on actual data patterns and can offer continued support through monthly retainers to keep your analytics running smoothly as your business evolves.
Every decision aligns with your business objectives
Rigorous testing ensures accurate data
Clear documentation and communication
Built to grow with your business